It’s not about going backward. It’s about going deeper.
This is the story of coming home to Tennessee. It’s the return to your chosen family, where you finally share the stories you’ve been keeping all year. It’s about the people and places that comfort and inspire you in equal measure. An experience that’s beautifully curated yet uncontrived, lived-in, familiar, and uniquely yours.
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
FOR TENNESSEE ICONS & CREATIVE OUTLAWS™
A new mark for Tennessee
The TN Hat™ and its iconic interlocking TN mark came from the simple idea to create products as timeless and bold as Tennessee itself.
When founders Jason and Hillary DeMeo moved to Tennessee, they were inspired by the creative energy, grit, and soul that makes it unlike anywhere else. They set out to craft something new for Tennessee — a symbol for Tennessee icons and creative outlaws.
THE ROOTS COLLECTION
Perhaps it’s not about returning to our roots, but about learning to live from them.
Shop the latest collection of iconic products and timeless styles.